As Benjamin Missbach describes in his article, Mental Imagery and Food Consumption, human beings have an enigmatic, Proust-like capacity to,
“travel back and forth in time by using mental simulations. By imagining shapes, forms, and scenes, humans can relive the past and visualize future events”1.
The process of reimagining the past, as demonstrated in the above image on the back of a delivery truck, is emblematic of how the food industry operates in the western, developed world. Unlike Marcel Proust’s madeleine, however, whose triggered memory was based on an actual memory, our nostalgic reactions today to such images as the one above — a white cowboy rancher, is based more on fiction and fantasy than fact and reality. Continue reading “#BeyondHalal – The Role of Imagery in Manipulating Food Choices”
I was asked by several folks at the 2013 APRetreat what I have been and would be reading. These are the books I hope to read over the summer:
 Carolyn Steel’s, Hungry City: How Food Shapes Our Lives. The Shallows by Nicholas Carr;  John Dewey’s, Art As Experience;John Coltrane and Black America’s Quest for Freedom: Spirituality and the Music by Leonard Brown; The Society of the Spectacle by Guy Debord;  John Abramson’s, Overdosed America: The Broken Promise of American Medicine; Technopoly, by Neil Postman; Eat To Live by Joel Fuhrman; Living in the Labyrinth of Technology, by Willem H. Vanderburg;  Elizabeth Abbott’s, Sugar; Driven To Distraction by Edward M. Hallowell and John J. Ratey; The Good Food Revolution: Growing Healthy Food, People, and Communities by Will Allen; al-Ittiqan fi ‘Ulum al-Qur’an by al-Suyuti; Cultivating Food Justice: Race, Class and Sustainability, edited by Alison Hope Alkon and Julian Agyeman.